Miller Industries now the Official Towing and Recovery Equipment Partner of NASCAR

NASCAR has officially announced as of January 29th, 2026 that Miller Industries will serve as the official provider of towing and recovery equipment under a long-term deal for the two parties. Miller Industries will provide a completed fleet of trucks and equipment for NASCAR to use throughout national series events countrywide. Miller Industries has begun to further strengthen their involvement in the sport, and this deal will continue to build on Miller’s long time support of NASCAR.

The inclusion of Miller Industries high quality equipment will assist heavily in incident response, improved safety protocols, and consistency across all equipment and events. This partnership will continue to exude a commitment shared both by Miller Industries as well as NASCAR to commit to shared success in a reliable and service focused collaboration.

Kipp Felice, Vice President of Marketing, said this about the newly announced deal, “We’re thrilled to join forces with NASCAR in a partnership that highlights the strength, resilience and innovation of the towing and recovery industry… Together, we’re helping elevate operator awareness, safety initiatives and the future of the towing and recovery profession.”

The towing and recovery equipment provided by Miller Industries will make its debut on February 4th, 2026 at the Cook Out Clash Weekend event at Bowman Gray Stadium, and will continue to provide excellent service throughout the 2026 season and beyond.